Is spending a lot of money on your music video important to have it viewed as much as possible? Michael Jackson’s scream is the most expensive video produced according to the NME clocking in at $7 million and over $10 million after inflation. the original air date of the video was 1995 and uploaded on the michaeljacksonVEVO in 2009 since then it has racked up 51,290,776 views.
Skepta Thats Not Me (featuring JME) won a MOBO award for best video and only had £80 spent on it. if you divide Screams views by the amount spent on it, going by the $10 million figure is 5 views. If you do the same with Thats Not Me which has 9,880,029 views the result is 123,500 views thats 24,700 times more than Scream so even though Scream had more views the Thats Not Me video could be seen as more successful especially as it was uploaded in 2014 so a lot less time to gain views. In my opinion this means that you do not need to spend a lot on your video to get a lot of views.
Soundcloud reported a loss of £30.32m in 2014 they earned £28.66m however lost around £58m this is reportedly because of staff and expenditure growing faster than their revenue. Soundcloud has recently struck a deal with Universal Music Group as well as planning to move to a more subscription based service, this may be the increase in revenue that Soundcloud need but will enough people buy into the subscription service?
Providing you have a laptop or a PC with decent specifications you will be able to mix and your songs with most DAWs coming with plug-ins and effects more than capable of giving you a professional sound. The big studio that i will be using as an example is abbey road studios, a world famous studio their online mixing costs £550 for 1-24 files and £750 for 25-49 files, these are both excluding VAT. Cubase (available on Windows and Macintosh) is less than £550 and will not limit you to number of files you are allowed. so why invest in having your song mixed at abbey road studios? The brand for a start, people are more likely to pay more attention to your track if it says it has been mixed at abbey road studios rather than “mixed in my bedroom”. The equipment used is a big factor too they will more than likely be using expensive possibly vintage hardware where as you may be limited to the stock software that comes with your DAW this hardware gives your track a completely different sound. This could be the difference between your mix sounding amateur or professional and that could have a direct link to number of sales.